Experience

Founder & Director

2015 - Present

The Marketing Plug

a digital marketing agency aiming to level the playing field for all businesses
 
  • Provide strategic direction to 30+ clients on digital marketing initiatives, leveraging insights to create tailored strategies that drive awareness, preference, growth, and competitive positioning
  • Cultivate a high-performing team of 6 marketing specialists - fostered collaboration, implemented scalable processes, delegated tasks based on strengths, and conducted regular performance evaluations
  • Evaluate and implement new tools to improve client ROI and create integrated digital marketing transformations

Director of Brand Marketing

2022 -2024

Equal Opportunity Schools

a pioneering non-profit EdTech organization, leading the charge for educational equity
 

  • Established in-depth KPI frameworks and benchmarks to measure brand awareness, equity and perception
  • Developed and implemented marketing strategies using PPC, social, print, and email with positive ROI
  • Strategically launched Pardot CRM system to capture, nurture, and retain 20K+ partners and prospects
  • Used A/B testing to refine messaging and creative assets, increasing LinkedIn Ads' conversion rates by 10%
  • Drove the digital execution of the national sales strategy, aligning digital tactics with organizational targets Spearhead the conception

Growth Marketing Manager

2022 - 2023

AlphaSense

a FinTech SaaS startup company
 
  • Implemented lead generation strategy and executed highly targeted digital advertising campaigns, achieving a 63% decrease in lead acquisition costs and a 29% increase in conversion rate
  • Oversaw and crafted creative assets for a $150K media buy - spanning across video, social, newsletter, CTV/OTT, and website ads - achieving 1M+ impressions
  • Launched Stream by Alphasense's company profile on G2, securing the #1 ranking in product category, bolstering the company's online reputation and visibility within the target market
  • Developed A/B testing curriculum for paid ads and landing pages, analyzing and comparing multiple variables to optimize performance and maximize conversion rates

Director of Growth

2021 - 2022

Stratus Interactive

a full-service digital marketing agency
 
  • Managed a cross-functional international team and built detailed project timelines with multiple dependencies to successfully launch the SaaS product, Growably
  • Developed Go to Market (GTM) strategy by performing market analysis and competitive research; identified personas and established positioning, messaging, and pricing
  • Created the marketing tech stack, negotiated contracts, and diagnosed tech needs for system additions, enhancements, or upgrades/downgrades
  • Established a culture of testing and experimentation; regularly tested new features, programs, tactics, and channels to accelerate customer acquisition
  • Acted as liaison between the C-Suite and the development team to create the product roadmap; translated technical product features into clear benefits for customers

Digital Marketing Coordinator

2016 - 2022

World's Finest Chocolate

a CPG company in the fundraising industry with a B2B and B2C business model
 
  • Owned and managed all aspects of digital marketing from strategy to execution – content creation, SEO, SEM / PPC, email, and social media
  • Launched lead generation process to capture, segment, nurture, and track over 4,000 qualified leads/month – increasing MQLs by 300%
  • Built and optimized Amazon sales channel – achieving #1 ranking in product category and generating $300K in new revenue
  • A/B tested website copy, calls-to-action, landing pages, email, and forms to improve user experience – averaging 10.6% visitor-to-lead conversion rate
  • Planned and continuously optimized PPC, retargeting, and display campaigns on Google Ads working with a $150K budget – regularly generating triple-digit ROAS
  • Initiated creation of the customer resource library and developed digital tools and resources such as guides, calculators, checklists, videos, and social media promo kits – generating thousands of views monthly
  • Established, monitored, and reported monthly on key digital marketing metrics including analysis, opportunities, and recommendations
  • Collaborated with external agencies to provide strategic and technical input on digital projects

Digital Marketing Coordinator

2015 - 2016

Amitron

a circuit board manufacturer with B2B & B2C customers
 
  • Increased website traffic by 106% with B2B marketing techniques, blog posts, lead generation content, SEO, PPC, and social media
  • Redesigned website and deployed CRM for sales/marketing automation
  • Grew sales qualified online leads from 0 to 387 in first 12 months while simultaneously increasing SEO rankings by 127%
  • Optimized monthly email campaigns by A/B testing and segmented over 7,000 contacts, averaging a 30% open rate and a 5% CTR
  • Improved social media presence, increased traffic from social by 1,844%
  • Launched Google AdWords campaigns, yielding 244% return on investment
  • Led B2C/e-Commerce strategy by launching a sub-brand; completely owned strategy, logistics, design, testing, and execution
  • Managed all aspects of marketing for the parent brand and sub-brand simultaneously

Education

University of Southern California

Bachelor of Science in Business Administration : Marketing Concentration

Quantic School of Business & Technology

Master in Business Administration (MBA): Digital Marketing Concentration

University of Illinois - Urbana

Master in Business Administration (MBA):

Digital Marketing & Innovation Concentration