Experience

Director of Brand Marketing

2022 - Present

Equal Opportunity Schools

a pioneering non-profit EdTech organization, leading the charge for educational equity
 
  • Spearhead the conception and execution of high-impact PPC, social media, print, and email campaigns, nurturing an audience of over 300K
  • Manage and optimize the Pardot / Account Engagement CRM to capture, nurture, and retain current, prospective, renewing, and departed partners, significantly elevating brand voice and partner satisfaction
  • Analyze market trends and harness the power of proprietary and demographic data to drive collaborative efforts with the Partnership Development team, directly contributing to the execution of the Regional Sales Strategy

Founder & Director

2015 - Present

The Marketing Plug

a digital marketing agency aiming to level the playing field for all businesses
 
  • Manage and continuously optimize over 30 client accounts— developing, executing, and monitoring all aspects of digital marketing strategy
  • Build and lead a cross-functional team of 6 marketers — creating efficiencies and scalability within processes and project management
  • Evaluate and implement new tools to improve client ROI and create integrated digital marketing transformations

Growth Marketing Manager

2022 - 2023

AlphaSense

a FinTech SaaS startup company
 
  • Implemented lead generation strategy and executed highly targeted digital advertising campaigns, achieving a 63% decrease in lead acquisition costs and a 29% increase in conversion rate
  • Oversaw and crafted creative assets for a $150K media buy - spanning across video, social, newsletter, CTV/OTT, and website ads - achieving 1M+ impressions
  • Launched Stream by Alphasense's company profile on G2, securing the #1 ranking in product category, bolstering the company's online reputation and visibility within the target market
  • Developed A/B testing curriculum for paid ads and landing pages, analyzing and comparing multiple variables to optimize performance and maximize conversion rates

Director of Growth

2021 - 2022

Stratus Interactive

a full-service digital marketing agency
 
  • Managed a cross-functional international team and built detailed project timelines with multiple dependencies to successfully launch the SaaS product, Growably
  • Developed Go to Market (GTM) strategy by performing market analysis and competitive research; identified personas and established positioning, messaging, and pricing
  • Created the marketing tech stack, negotiated contracts, and diagnosed tech needs for system additions, enhancements, or upgrades/downgrades
  • Established a culture of testing and experimentation; regularly tested new features, programs, tactics, and channels to accelerate customer acquisition
  • Acted as liaison between the C-Suite and the development team to create the product roadmap; translated technical product features into clear benefits for customers

Digital Marketing Coordinator

2016 - 2022

World's Finest Chocolate

a CPG company in the fundraising industry with a B2B and B2C business model
 
  • Owned and managed all aspects of digital marketing from strategy to execution – content creation, SEO, SEM / PPC, email, and social media
  • Launched lead generation process to capture, segment, nurture, and track over 4,000 qualified leads/month – increasing MQLs by 300%
  • Built and optimized Amazon sales channel – achieving #1 ranking in product category and generating $300K in new revenue
  • A/B tested website copy, calls-to-action, landing pages, email, and forms to improve user experience – averaging 10.6% visitor-to-lead conversion rate
  • Planned and continuously optimized PPC, retargeting, and display campaigns on Google Ads working with a $150K budget – regularly generating triple-digit ROAS
  • Initiated creation of the customer resource library and developed digital tools and resources such as guides, calculators, checklists, videos, and social media promo kits – generating thousands of views monthly
  • Established, monitored, and reported monthly on key digital marketing metrics including analysis, opportunities, and recommendations
  • Collaborated with external agencies to provide strategic and technical input on digital projects

Digital Marketing Coordinator

2015 - 2016

Amitron

a circuit board manufacturer with B2B & B2C customers
 
  • Increased website traffic by 106% with B2B marketing techniques, blog posts, lead generation content, SEO, PPC, and social media
  • Redesigned website and deployed CRM for sales/marketing automation
  • Grew sales qualified online leads from 0 to 387 in first 12 months while simultaneously increasing SEO rankings by 127%
  • Optimized monthly email campaigns by A/B testing and segmented over 7,000 contacts, averaging a 30% open rate and a 5% CTR
  • Improved social media presence, increased traffic from social by 1,844%
  • Launched Google AdWords campaigns, yielding 244% return on investment
  • Led B2C/e-Commerce strategy by launching a sub-brand; completely owned strategy, logistics, design, testing, and execution
  • Managed all aspects of marketing for the parent brand and sub-brand simultaneously

Education

University of Southern California

Bachelor of Science in Business Administration : Marketing Concentration

Quantic School of Business & Technology

Master in Business Administration (MBA): Digital Marketing Concentration

University of Illinois - Urbana

Master in Business Administration (MBA):

Digital Marketing & Innovation Concentration