Growth Marketing

 Full-funnel strategies that connect audience insights, campaigns, and conversion experiences to qualified demand, pipeline, and revenue.

Web Design

Online is the place to be - I can help you get there. I create beautiful, effective websites that are friendly to any budget.

AI Consulting

 Identify high-impact AI use cases, select the right tools, and build practical workflows that improve insights, execution, and growth—without adding unnecessary complexity.

Hey, I'm Renita

Senior Growth Marketer | AI-Enabled Demand Generation

I was the kid who actually watched the commercials instead of changing the channel. I’ve always been curious about what makes people stop, pay attention, and eventually buy something.

With 11+ years in marketing under my belt, I’m still asking those same questions—just with a lot more data and experience behind me. I’ve built growth programs across demand generation, paid media, SEO, CRM automation, and lifecycle marketing across almost every industry.


I’m also really into finding practical ways to use AI in marketing—and I mean beyond asking ChatGPT to write a caption. I use AI to better understand audiences, spot demand signals, personalize campaigns, and automate the repetitive work that slows marketing teams down.


My approach is pretty simple: understand the audience, choose the right channels, measure what matters, and never lose sight of the revenue.

 

My Experience - By the Numbers

11

YEARS OF MARKETING EXPERIENCE

22

MARKETING CERTIFICATIONS

$0.00M

PIPELINE GENERATED IN ONE QUARTER

428

CAMPAIGNS LAUNCHED

What's It Like to Work with Me?


Akshai Wadhwani

Executive Assistant to the CEO

“Renita's level of knowledge and experience makes her an asset to both ideation and execution; she is capable of bothconceptualizing/drafting a project and executing that project to completion, entirely independently if necessary. Renita was frequently tasked with ideating and executing high-pressure, tight-turnaround projects on her own that would normally be the workload of an entire department. She accepted these projects with grace, flexibility, and fortitude and produced exceptional results.”

Larry Swayne

Branding & Communications Professional

“Renita was an absolute asset to our team at EOS. Her can-do attitude and passion for analytics consistently helped us find the root of the problem and address it with a marketing solution that was digestible for the audience and our team. Our engagement grew exponentially through her work, and she proved invaluable during our org. rebrand and the development of our new website. She is resourceful, creative, and a joy to work with. If you're looking for a knowledgeable, effective anchor for your marketing team, look no further.”

Raleigh Decker

Senior Director

“I love working with Renita because not only is her smart, but she is fun. She is thoughtful and voices her opinion articulately and persuasively.”

Stasha Willis

Equity in Education Advocate

“I had the pleasure of collaborating with Renita at Equal Opportunity Schools. In her role as the Director of Brand Marketing, she excelled at balancing multiple projects. Renita’s attention to detail could be seen through her proficiency in marketing analytics and proactive campaign monitoring. Renita was willing to go above and beyond to serve in the mentor capacity, as new marketing practices were implemented throughout the organization. I would highly recommend working with Renita and believe she would be a strong addition to any team.”

Erica Merritt

Marketing & Product Manager

“One of the great things about Renita is that she has a winning personality. In addition to her positive and upbeat attitude, Renita is highly intelligent, poised, confident, and funny. She knows how to identify untapped marketing strategies and create opportunity for growth.”

Autumn Robinson

Strategic Outreach & Event Planning Professional

“Renita has the pulse on what strategies build a brand. She is not afraid to step out of the box and invites others to join her in innovation. Not only does Renita excel as a marketer, she is a valuable member on any team because of the unique perspectives she brings to the table. The intentionality and simplicity of her work is both impactful and refreshing.”

Maurice Woods

Chief Strategy Officer

“Not only does Renita have the vision, but she also possesses the drive and communication skills to successfully implement her plans.”