Reigniting Reach: Revamping Social Media with 5% Engagement

Problem

Equal Opportunity Schools, a nonprofit in the EdTech sector, faced significant challenges in its social media presence, including inconsistency in brand voice, limited brand awareness, and stagnant engagement levels. The lack of a cohesive social media strategy hindered the organization's ability to effectively communicate its mission, reach its target audience, and foster meaningful connections with stakeholders. With the need to amplify its impact and elevate its brand perception, EOS sought to revamp its social media approach from the ground up.

Solution

Drawing upon my expertise in branding and social media management, I developed a comprehensive social media strategy tailored to Equal Opportunity Schools' unique goals and audience. Beginning with an in-depth analysis of the organization's brand identity and target audience, I crafted a cohesive brand voice and messaging framework to guide content creation and engagement efforts across social media platforms. Leveraging storytelling techniques, visually compelling graphics, and interactive content formats, I brought the EOS brand to life on social media, engaging and inspiring audiences with authentic narratives and impactful visuals. I developed a cohesive visual identity for EOS social media, including branded graphics, templates, and imagery, reinforcing brand recognition and consistency. The strategy included a daily posting schedule with content that established brand voice, brand awareness, and showcased product offerings. 

Skills Used:

• Brand Strategy
• Content Creation
• Social Media Management
• Graphic Design
• Social Media Scheduling
• Buffer
• Canva

Results

5% AVERAGE

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ENGAGEMENT RATE ACROSS

IG, FB, AND LINKEDIN

(Benchmark Average is 3.5%)

42% INCREASE

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IN WEB TRAFFIC FROM SOCIAL MEDIA

61% INCREASE

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IN SOCIAL MEDIA GROWTH