Generating Growth: Gaining Ground with 17% Lead Form Submission Rate

Problem

Stream by AlphaSense is a revolutionary platform that simplifies research and accelerates insights for businesses by connecting users with expert insights through one-on-one calls. Stream by AlphaSense faced the challenge of operating in a niche market and needed to raise awareness about the problems its solution addressed. To drive demand and attract potential customers, Stream required a comprehensive lead generation strategy that would educate prospects on the benefits of the platform and position it as a valuable solution for their research needs.

Solution

In alignment with our go-to-market strategy focused on creating compelling lead generation assets that would resonate with the target audience. Leveraging my expertise in content development and strategic marketing, I activated a lead generation asset titled "5 Reasons to Use Stream's Expert Call Services." This asset highlighted the unique value proposition of Stream's platform, emphasizing its ability to save time, enhance research capabilities, and connect users with expert insights through personalized calls.

Skills Used:

Content Activation & Promotion
Lead Generation Strategy
Lead Nurturing
Market Research
Graphic Design
Analytics & Reporting

Results

17%

FORM SUBMISSION RATE

22% INCREASE

IN OVERALL LEAD VOLUME

43% AVERAGE

EMAIL OPEN RATE

IN NURTURE CAMPAIGN

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