Captivating Audiences: Achieving 32% Engagement with LinkedIn Ads Carousels

Prior to implementing the LinkedIn Ads carousel project, Stream by AlphaSense faced significant challenges with brand awareness and engagement. Despite offering a valuable and innovative platform for financial professionals, the client struggled to effectively communicate their value proposition and differentiate themselves in a crowded market. Limited brand visibility and awareness hindered their ability to attract and engage their target audience, resulting in low website traffic, minimal social engagement, and limited lead generation opportunities. 

To address these challenges, I created a dynamic ad campaign that harnessed the power and visual appeal of LinkedIn Carousel Ads. Utilizing the carousel format, I created three different versions of the campaign that highlighted pain points, benefits, and general branding.  Each carousel card served as a chapter in the story, guiding users through a captivating journey that effectively communicated complex concepts. The interactive nature of this ad format encouraged user engagement and exploration. 

Skills Used:

• Strategic Campaign Planning
• Graphic Design
• Copywriting
• Data Analysis
• Project Management