Blogging Brilliance: Transforming Ideas into 3,818 Blog Views

Problem
A lack or regularly updated content made Amitron's website and corporate brand seem static and uninteresting. Aside from its core product offerings, the company did little to establish industry expertise, keep visitors engaged, or give visitors reason to return to the site.
Solution
Perform a content audit and rewrite 6 product pages. Launch a company blog called PCB Secrets in order to establish a distinct brand personality and brand voice. This blog serves as the center of the content marketing strategy, which aims to organically attract and retain Amitron's core target market and ultimately drive profitable customer action.
Skills Used:
- Content Audit
- Copywriting & Editing
- Content Strategy Development
- Brand Voice Definition
- CMS Management
Results
3,818
BLOG VIEWS
96% INCREASE
IN TRAFFIC FOR REWRITTEN CONTENT
80
BLOG SUBSCRIBERS IN FIRST 30 DAYS