Blogging Brilliance: Transforming Ideas into 3,818 Blog Views

Problem

A lack or regularly updated content made Amitron's website and corporate brand seem static and uninteresting. Aside from its core product offerings, the company did little to establish industry expertise, keep visitors engaged,  or give visitors reason to return to the site.

Solution

Perform a content audit and rewrite 6 product pages. Launch a company blog called PCB Secrets in order to establish a distinct brand personality and brand voice. This blog  serves as the center of the content marketing strategy, which aims to organically attract and retain Amitron's core target market and ultimately drive profitable customer action.


Skills Used:

  • Content Audit
  • Copywriting & Editing
  • Content Strategy Development
  • Brand Voice Definition
  • CMS Management

Results

3,818


BLOG VIEWS

96% INCREASE


IN TRAFFIC FOR REWRITTEN CONTENT

80


BLOG SUBSCRIBERS IN FIRST 30 DAYS