Beyond the Inbox: A Journey to 29% Open Rate and 5% CTR

Problem

Amitron didn't have a custom relationship management (CRM) tool and was struggling to keep current customers, lost customers, and potential leads engaged with the brand.

Solution

Find and implement a CRM tool that best serves marketing and sales goals. Contacts from sales, customer service, and older databases were segmented, aggregated and uploaded into the system. Monthly Newsletter emails were sent to customers, personal lead-nurturing emails were sent to leads.

Skills Used:

Marketing Automation
Lead Nurturing & Segmentation
Automated Sales Follow-Up
Customer Journey Mapping
Lead Scoring & Deals Pipeline

Results

14,341

EMAILS SENT

29%

AVERAGE OPEN RATE

5%

CLICK THROUGH RATE

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